Website usability is a huge aspect of when maintaining and marketing your business. Usability means how responsive and easy to use is the website. Such as when someone first opening your website how fast and easy is it for them to figure out how to use everything. Since websites do not have directions or a manual to look at, many people will find a new website if yours in too complicated to use or they can’t find what they are looking for.
The Nielson Norman Group is a group dedicated to improving the user experience. The article linked below is a short 101 of the basics of making your website’s usability better.